About Us

Our Journey: 

From Vision to Reality Rihla might seem like it just started a few months ago, but this journey has been nearly two years in the making. It has taken countless online conversations, endless face-to-face meetings—some starting early in the morning, others stretching into the late hours of the night. Every discussion, every challenge, and every breakthrough brought us closer to where we are today.

We are a team of five, each at different stages of life—some balancing 9-5 jobs with family life, others navigating the world of business ownership. Despite our differences, we are united by one vision: to create a clothing brand that is charitable, ethical, and something people would be proud to wear. More than just fashion, we wanted to create pieces that become a part of your journey—through every stage of life.

But bringing this vision to life wasn’t easy. Some designs looked incredible on paper but didn’t translate well into actual products. There were moments of frustration, where the fit, fabric, or overall execution didn’t match our vision. Working with suppliers presented its own challenges—miscommunications, production issues, and unexpected setbacks tested our patience.

But we refused to give up. Every challenge taught us something new. Every misstep brought us closer to refining our process, perfecting our craft, and staying true to our purpose.

Today, we stand at a place where we can confidently share our designs with you—pieces that reflect our dedication, creativity, and the journey that got us here. This isn’t just clothing; it’s a story woven into every stitch. And we’re excited for you to be

Ilm Jacket

A piece of art in motion, the Ilm Jacket combines supple suede with full embroidery throughout, creating a tapestry of storytelling and design. The interior is lined with custom printed quilt fabric for added warmth and detail, finished with a premium YKK zip and signature moulded zip tab

Tent Hoodie

Built for versatility and comfort, the Tent Hoodie is made from heavyweight 100% cotton fleece. Embroidered detailing and a YKK zip elevate this wardrobe staple into a premium everyday essential, where structure meets softness.

Sabr Hoodie

The Sabr Hoodie features a vintage stonewash finish and intentional distressing for a lived-in, elevated aesthetic. Made from 100% cotton fleece, it’s cut and sewn to perfection, with detailed embroidery that adds depth and meaning to the silhouette. A statement in resilience and craftsmanship.

Submission Tee

Cut from pure 100% cotton for a soft yet substantial hand feel, the Submission Tee features bold, clean screen-printed artwork. Minimal yet impactful — a canvas of expression in its most honest form.

Horse Knit

Crafted from a soft cotton jacquard knit, the Horse Knit elevates everyday wear with its intricate texture and weighty feel. This refined essential blends comfort with craftsmanship, making it a standout layering piece for discerning wardrobes.